4/24-7/25

Traffic: Website traffic grew 17% and new users by 20% (YoY). Google Discover article CTR increased to 8% (from 4.7%), driving a 236% rise in clicks.

Newsletters: Rebranded the newsletter to "The Snapshot: A free newsletter on the future of computing," increasing sends from 2x to 5-6x/week. Personalized intros boosted the open rate to 19% (up from 13.1% YoY).

Revenue: Oversaw a 28% increase in revenue (advertising + e-commerce) year-on-year, from May 2024 to May 2025.

Editorial leadership & series development: 

• Introduced "Laptop Recommends" and "Great Value" award badges, tripling licensing inventory.

• Standardized the review format, revitalizing a signature offering.

• Launched new franchises like the "Hot Swap" series (e.g., "I ditched my PC for a MacBook") for audience reliability.

• Rebooted Best of CES as a special issue, launched Best of IFA, Best of MWC, and a year-end AI series.

• Onboarded new voices to boost reporting on mobile computing leaders, covering key traffic growth areas like major chipmakers, AI firms, and wearable debuts.

• By June 2025, original reporting increased by 90%, with over 125 articles in the brand's original reporting library. A pre-hire audit indicated original newsgathering was near zero.

End-to-end project, culture & budget management: 

• Created systems for managing article volume, writer accountability, editing, pitching, beats, and headline reviewing

• Co-created a Laptop Mag style guide, created a space in Slack to celebrate #wins, another Slack channel to more quickly liaise with audience partners, and more.

• Strategically reviewed freelance budgets, revamping for clarity, added a weekend editor, and specialized writers.

​

Goal-setting & accountability:

• Collaborated with staff to make quarterly SMART goals that aligned with Future PLC’s goals.
   

Future PLC continued to trim its portfolio in July 2025, shuttering Laptop Mag. I was the final EIC. Read more in Adweek.