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Professional history

SR. EDITOR, PRODUCT & ECOSYSTEMS

10/23-Present

  • I’m the last-eyes-on editor for a variety of content assets within product marketing and Zapier ecosystem partner initiatives, including product launches, landing pages, case studies, webinars, blog posts, email newsletters, and more.

  • I also play a key role in project management and capacity planning for content production.

BLOG EDITOR, ASANA

4/22-6/23

  • 👉 Take a video tour of The Workback on YouTube

  • ​Over 15 months, I executed the creation of a magazine about the future of work for Asana at the direction of its marketing leaders, a position for which I was recruited.

  • I inherited a corporate blog and transformed it into The Workback at the direction of marketing leaders. (Launch letter here.)

  • I created verticals that focused on innovation, leadership, the science of work, and collaboration—which were marketing areas for Asana. I developed story frameworks and elucidated its mission.

  • Stories were a mix of interviews with respected business leaders, academics, and authors, narrative stories, reports on new scientific research, and thought leadership essays.

  • The Workback included a corresponding monthly newsletter that generated 1,000+ new subscribers without promotion and dozens of marketing-qualified leads. The response was strong.

  • For the second time in my career, I successfully contributed to launching a digital magazine focused on what the future looks like.

  • In June 2023, the Asana brand marketing organization shelved The Workback magazine, which is still viewable via the Internet Archive.

  • In addition to creating The Workback for Asana, I was a lead writer, editor, and interviewer for the Anatomy of Work Global Index for 2023. This 45-page report was based on a survey of 10,000 global knowledge workers. I selected and interviewed thought leaders, worked closely with designers, and executed key marketing messages selected by leadership. 

  • In addition to producing thought leadership content of a journalistic style, I performed ghostwriting for Asana leaders in Inc. magazine, interviewed Asana customers, created promotional content for Asana events, and wrote the introduction to a Work Innovation Lab report.

EDITOR-IN-CHIEF, INTERESTING ENGINEERING

  • Building out an org chart, establishing beats, expanding coverage, copy editing. OKRs, KPIs, SEO, paywall prep, redesign planning, getting to know everyone's talents.

  • ​Creating an infrastructure for shared success in IE's editorial pursuits.

2/22-4/22

EDITOR-IN-CHIEF, INVERSE

01/21-1/22

  • Making Inverse a platform for various stories that make people a little more thoughtful about themselves, their world, and the entertainment they love.

  • Managing a team to bring 20-25 million UVs to Inverse.com monthly while keeping a singular brand identity.

  • Writing the Digiday-award-winning Inverse Daily newsletter Monday-Friday (20.2% UOR; 297k sends).

  • Connecting writers with sources, assigning contextual angles, creating 360-degree coverage plans.

  • Created Musk Reads+, a premium newsletter with original reporting for supporters, on Substack. It quickly drew 500 paying subscribers, creating $50k in annual revenue. 

  • Collaborating with section editors to shepherd through traffic-driving, meaningful, investigative features. 

  • Ideating various month-long series and countdowns that bring reliable, consistent readership over the term of the series.

  • Iterating on successful article constructions and coming up with new article frames to grow Inverse's authority in emerging beats.

  • Pushing forward our approach to newsletters, article construction, and content deployment.

  • Developing a culture of accountability where every writer knows what good looks like. 

  • Leading a team of 22 full- and part-time editorial employees, plus more than a dozen freelancers, to push the boundaries of what they can achieve.

  • Utilizing the most of a $250k freelance budget to put more stories in areas where we can touch a new audience. Also, using it to take bigger swings on weird, remarkable, or innovative stories. 

  • Line-editing with writers and doing work that finds them an audience.

  • Developing pitches for and producing advertiser-sponsored special issues and content. Look at our 2021 Superhero issue, edited by a genius you might not expect to take on such a project.

EXECUTIVE EDITOR, INVERSE

10/17-01/21

  • Reorganized newsroom processes and rebooted editorial workflows, priorities, and culture.

  • Worked to bring traffic from 8M UVs in Nov 2018 to a peak of 32M in Nov. 2020.

  • Developed an editorial brand with a recognizable, differentiated identity.

  • Saw newsroom through acquisition by Bustle Digital Group and subsequent reorganization.

DEPUTY EDITOR, INVERSE

03/17-10/17

  • Managed story assignments, scheduling, and editing.

  • Worked on traffic goals for writers and established beats.

  • Contributed to larger projects as the newsroom mission evolved under a new executive editor.

  • Began a Musk Reads newsletter about the news surrounding the polarizing figure. Moved to 2x week after early demand data. 

NEWS DIRECTOR, INVERSE

09/15-03/17

  • I was the veteran in the newsroom at this startup at the age of 32. 

  • Taught early-career journalists interview skills and the power of not waiting for a source to call back.

  • Helped an unknown website get credit for major stories, like the discovery of water on Mars, from outlets such as the Houston Chronicle through dogged reporting and attention to detail.

  • Made Elon Musk's various pursuits a point of focus.

SENIOR WEB EDITOR, VILLAGE VOICE MEDIA

04/11-09/15

  • Took on various editorial and management roles from Denver and, later, New York to manage goals and story execution across this chain of alternative weeklies. 

  • Assigned and edited stories, photo galleries, and video projects.

  • Regularly surpassed traffic goals.

  • Ran Village Voice Pazz & Jop poll in 2013 and 2014.

  • Wrote dozens of headlines a week.

  • Produced a film podcast, Voice Film Club. 

  • Researched ways to die in New York one week, and they made it a cover story.

WEB EDITOR, DENVER WESTWORD

07/10-08/12

  • Assigned and edited stories, photo galleries, and video projects.

  • Regularly surpassed traffic goals.

  • Wrote across the paper.

  • Managed the website.

  • Produced the 2012 Denver Web Awards, cover story, poll, and 300-person ceremony

  • Hired and managed freelancers and journalism interns.

WEB EDITOR, RIVERFRONT TIMES, ST. LOUIS

03/08-07/10

  • First web editor at this Midwestern alternative weekly. 

  • My first year was marked by producing videos, photo galleries, and stories to accompany print content. 

  • Getting the stories of one writer linked on Drudge Report so much that she asked me to stop. 

  • Assigned and edited stories, photo galleries, and video projects. 

  • Regularly surpassed traffic goals. Built out a freelancer network for the web from nothing. 

STAFF WRITER, THE ALTON TELEGRAPH, ALTON, ILL.

10/05-03/08

  • Cops, contentious school boards, fires, parades, kidnappings, jail escapes, school graduations, festivals, and human interest stories. And a sex scandal involving one cocaine-addicted lawyer/political powerbroker.

  • I wrote a story a day for three years, put 100,000 miles on my car, and wore out a few pairs of budget dress shoes.

  • My first job out of college. I did whatever they told me to do.

WEBSTER UNIVERSITY, 2005

Major: Journalism
Minor: Political Science

Bachelor's Degree

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